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February 2009

Mark Shedletsky

The $2.5B merger of Live Nation and Ticketmaster into Live Nation Entertainment is actually a good thing for consumers and a good thing for the industry. In short, consumers will benefit as average ticket prices will come down for three reasons: (1) more competition in ticketing, (2) more incentive to fill Live Nation tours and venues, and (3) greater scrutiny from artists, fans and government. Let’s take them one by one: